Our lead system allows us to effectively manage our lead volume while still maintaining the quality of leads sent to our clients. We achieve this by making use of the following mechanisms: Capping, Targets, Campaign Rules, Rule ratios and Restrictions. We are able to target leads for our clients based on information provided by the lead. In this way we can send clients leads within a certain age range or income bracket. We ensure that we honour all client requirements by employing a rules engine that processes leads in a round-robin fashion. Finally by applying ratios to the round-robin we are able to ensure that clients with higher targets receive their leads at the same rate as clients with smaller targets.