The marketing and lead generation landscape has drastically changed over the last decade. With the digital age and globalisation comes the advent of personal protection legislation. This is essential to protect data that is becoming increasingly easy to access, use and abuse.
The Protection of Personal Information Act 4 of 2013 (POPI), for example, was promulgated to create a framework for the protection of personal information that is processed and/or published by private and public bodies. As such, POPI serves to safeguard the rights entrenched in the Bill of Rights, and it is up to South African businesses to toe the line in data security.
Although the Information Regulator has not yet been appointed, one digital solutions and lead generation company is ahead of the curve, already ensuring compliance. “At the core of all data protection law is a belief in the fundamental right to privacy,” says Lee Zuk, Operations Director at JAG Method. “This belief feeds JAG Methods ethos, informing our core commitment to the protection of all personal information.”
The company focusses on full compliance and the responsible use of all data processed, stored or shared. “We at JAG, ensure strict observance of all legislation, policies, regulations and industry body rules, both internally and externally. As a result, our staff and suppliers work in a coherent and sustainable environment, where they are fully aware of what is required of them – and the consequences of non-compliance.”
Through the lawful processing of information, JAG Method has increased the quality of its offering, differentiating it from those that are not yet compliant. “On one hand, these practices ensure that our leads trust us. They share their information with us with the knowledge that their fundamental rights are being protected,” concludes Zuk. “On the other hand, our business partners are confident that the leads shared with them have consented to being contacted - and actually want to hear from them.”
