In order to run a successful acquisition campaign via any direct marketing channel, you need to find the balance between your Audience, Creative, Offer and Timing in order to generate the most effective results for your campaign.
Audience, being the first of these components was addressed to the team. Here we looked at the value and importance of having an ID number included in your data, as well as how much information can still be extracted, even with limited data available – digging deeper!
