At JAG Method we continuously aim to empower and upskill each other through learning sessions as well as providing educational courses. The benefit of upskilling employees results in a more productive, motivated and happier team. It’s a win-win for both employees and the company.
We are experts in lead generation, digital strategy and online marketing solutions.
As the company’s business process manager, I took the team through a learning session to demonstrate the life cycle of a lead.
What happens when the lead enters our system?
The system receives the lead, extracts its details, validates, and forwards it to the correct campaign. The lead then goes through the distribution process phase, where campaign rules are calculated to send it to the correct client. Our client then decides to accept or reject the lead based on their campaign rules. A rejected lead will not get quoted because it did not meet the client’s criteria. In the event that the lead gets accepted by the client, it gets quoted with the possibility of becoming a sale.
With all this information, we are able to make informed business decisions that include optimising lead traffic sources and campaign rules.
