SMART Dialler Boosts JAG Method’s Lead Generation Capabilities
As lead generation professionals, we’re always looking for ways to help our clients improve productivity and efficiency and, of course, maximise profit.
As one of the first businesses to set up a remote call centre before Covid-19, JAG Method Digital Solutions has long used technology to improve outcomes for our valued business partners—and this means finding the best possible software solutions for their needs.
Our initial team was largely focused on remarketing—targeting visitors with tailored ads. While effective, we sought technology to scale our call centre operations. After trialling various AI-driven platforms, we selected ConnexSMART Dialler for its intelligent dialling capability.
This technology allows our call centre to improve agent efficiency, offers real-time information, and uses algorithms to improve targeting. It can also analyse data and personalise recommendations for both agents and clients alike.
“We pride ourselves on running multiple branded campaigns for reputable financial services providers, many of whom are long-standing clients,” says Chanel Robbertze, Head of Channel at JAG Method.
AI Drives Industry Best Practice
“SMART Dialler has allowed us to expand, serve existing clients better, and solidify a number of strategic partnerships.”
This gives the JAG Method team an opportunity for continuous learning. “All of our members have a passion to succeed, supported by our excellent leadership, and SMART Dialler provides us with the tools to take our committed team to the next level,” explains Robbertze.
Proven Performance Benefits
The implementation of predictive dialler functionality established a benchmark improvement in connectivity rates of 30%, maintaining operational resilience even during external infrastructure challenges like load-shedding.
This increased call volume improves the lead generation pipeline, with more discovery conversations taking place. “The system allows our staff to manage and influence performance in real time via smart dashboards,” says Robbertze. “We have shifted our perception of ‘warm-up’ as a channel through improved call effectiveness, resulting in increased lead demands.”
Since the transition to SMART Dialler and the scaling of our call centre, the business has seen gross profit margins grow by as much as 300%—a testament to the power of AI-integrated lead generation.
“The improvement in resolution time has significantly benefited our business,” notes Robbertze. “Naturally, it also means bigger profits for our clients.”
Contact JAG Method today to learn how our enhanced capabilities can provide you with the best leads in the industry, risk-free.
Title: Head of Channel
